During this second day of presentations, Austin Hill, suggested a way for start-up companies to think about their pitches to investors. HEARTS –> MINDS –> WALLETS The key he says, is to first appeal to the “hearts” of the potential investors through a narrative that will get them excited about their service of product. Then you have to back the story with data and a concrete business plan to win theirs “minds”. If these are
Earlier this year, I had been invited by iNovia Capital to be among three panelists to assess a series of presentations by start-up companies. iNovia Capital “has over $158M under management across two seed and early stage funds (MSBi Investment Fund, L.P. & iNovia Investment Fund II, L.P.) and MSBi Valorisation.” My host is Joško Bobanovic, a principal in the firm. Some of the presenting companies form part of his portfolio. These are: Metafoam Nanoledge
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