7 Apr Three Approaches to Better Presentations

Whether it’s a team effort or a one-person responsibility, a presentation can make or break a contract or client relationship. This brief article gives you three critical elements required for preparing a successful presentation.

If you provide a product or a service, there is truth in the old adage that “products don’t sell, people do.” Certainly, there are isolated exceptions, but person-to-person contact is invaluable for most businesses. In this framework, the business presentation holds a unique and critical place. It is an essential part of the public relations, marketing, and sales for any company, large or small.

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11 Jan Choosing a High Quality Speech Coach

If you are looking for a communication coach to help you with your effectiveness as a communicator, I urge you to check out the new book published by Rutledge. It’s called The Handbook of Communication Training. It features 50 different communication professionals, experts, professors, and practitioners from around the United States who have come together to agree that the best communication coaching and learning happens when your coach has been trained and shows prowess in these seven best practices. They are: (more…)

13 Jul Does virtual presenting level the speaking field?

Last week, I worked with a client who shared with me that her nervousness associated with public speaking was not as much of a problem since the world went virtual.  I was curious about what changed for her or what had helped her.  When working with clients on controlling their nervousness, there are many things to be considered.  A major focus of the help we bring is with thoughts.  The thoughts are what people say to themselves before, during, and after the presentation. We all talk to ourselves.  It’s what we say that has a tremendous impact on how well we can control nervousness.   She said, “Kristen, we are all equal now. Everyone is in the same size box.  No one takes up more space than anyone else on the screen.”  Hearing this brought a smile to my face.  This client has successfully changed her thoughts to be more positive and productive. So whether or not you believe that virtual presenting levels the speaking field, the more important takeaway is that changing the way you think about something and internalize it helps create a more positive outcome.     

18 May THE BASIS OF BIAS AND ATTITUDES 

Until the community of police and the communities of color are willing and able to get to the bottom of the biases and attitudes that control behavior, any change will be prolonged and painful.  Each person in these communities and others must understand that their behaviors, whether verbal or physical, come from a place in each of us, filled with the attitudes and beliefs that we carry everywhere we go.  There are no human exceptions to this fact.   It’s as simple as  A B C.  Attitudes Become Communication.  We all have them.  We all talk and act the way we do because of them.   Sometimes we are readily aware that what we are doing or saying comes from something we believe in.  Sometimes we are not overtly aware of why we say or do the things we do.   Until each of us can understand what attitudes we carry with us and where they come from, there will be no peace or understanding.  A detente will exist and will only erupt again and again. (more…)

30 Mar The trials and tribulations of working from home are many

At first, I thought this is great!  I will work from home! I will be able to cook dinner and spend some quality time with my family.  Well, it’s been two weeks, and I have learned a great deal.  Working from home is hard, especially when your spouse or significant other is also attempting to do it as well.  My bedroom has become my office since my husband took over our entire kitchen /dining room.  What I didn’t anticipate was having to establish perimeters for each of us.  If I had thoroughly thought this thru, then I would have suggested the following: (more…)

27 Jan Styles and Smiles: Brown’s Victory in Massachusetts

By Monica Murphy, Senior Coaching Partner and Ethan Becker, Senior Coaching Partner

As Speech Coaches, we look at how the art of communication persuades a voter. Have you thought about how communication style impacts a voter’s perception? By style we mean: how someone comes across to their listeners. Forget about the healthcare, balance of power in the white house, and messaging for a moment….Let’s look at the communication reasons why some Massachusetts voters eagerly checked the box next to Scott Brown on the ballot. Simply said, wrong style, not enough smile.

In Massachusetts in 2010, Martha Coakley did anything but come across as conversational and approachable on the campaign trail. Instead she came across as arrogant and elitist. Now wait a minute, we’re not saying Martha Coakley is arrogant and elitist, as a speech coaches, we’re more selective with our language than that, she “came across” that way. And in some circles, that will be ok, it will translate into confidence. In the job of an Attorney General, this serves a purpose. But when it’s a political female candidate, and your competition is already shouting from the rooftops, “Liberal arrogant elitist”… and then you “sound that way”, it solidifies the perception.

What do we mean by sound that way?

Often when Coakely spoke in public, her tone and inflection did not match the message. This does not indicate if she was sincere or not, it simply projects the impression that she is not, Remember, it’s all about perception.

Add to that, it’s been our experience at the firm that women have a more difficult time projecting a consistent confident, authoritative and approachable style. The attempts are often seen as arrogant or condescending. There must be a strong use of Pathos, emotional appeal, as well. One woman who is perceived as succeeding in creating an approachable, even charismatic style is Michelle Obama, what strikes you about her? Yes… it is her Style and Smile…

What could Coakley have done more of?

-Incorporate more nonverbal communication such as more smiling and larger gestures. –
-Use language that evokes more emotion
-Vary the tone and inflection in her voice to project a more approachable and sincere style

These are very specific mannerisms that many speakers need to learn, even in business.

Brown’s Style and Smiles…

Brown came across as comfortable, confident and down to earth. Why? Well, keep in mind, he did not need to influence voters in North Carolina, only in New England. The single most identifiable verbal trait of a New Englander is to drop the “r”. “Pahk ya cah in hahvad yahd.” Brown has a keen skill to turn this on and off in a way that has him described as articulate!

Brown’s use of nonverbal communication was very effective. Often seen with a smile or an engaged look, he appeared conversational and approachable. Now add some strategic placement of issues and messaging and you have a formula for success.

Any candidate who is running for office should look carefully at the way he or she speaks. This is not about pretending to be someone your not. It’s about knowing your listeners.

The short version from these professional speech coaches who live in Massachusetts: Coakley’s communication style simply came across as flat and even offensive to many. Brown’s communication style came across as charismatic, articulate and approachable. Brown’s style and smile made it easy for people to create a Massachusetts Miracle.