Hearts, minds, wallets

During this second day of presentations, Austin Hill, suggested a way for start-up companies to think about their pitches to investors.

HEARTS –> MINDS –> WALLETS

The key he says, is to first appeal to the “hearts” of the potential investors through a narrative that will get them excited about their service of product. Then you have to back the story with data and a concrete business plan to win theirs “minds”. If these are performed convincingly, they are the way to the money; or their “wallets”.

Incidentally, Austin doesn’t think start-up companies not to mention valuation at the end of their pitch. Instead, he suggests they say that there are different ways of valuing the company and that “we will be happy to discuss these in more details in a further meeting”.

What transpired from this second day is that start-up companies need to develop a narrative around their service or product but that they shouldn’t give away all that they have. Rather they should think about their pitch as “teasing” the VC’s into wanting more.

Wahyd, Austin Hill and Josko Bobanovic
Wahyd, Austin Hill and Josko Bobanovic

Author

Spread the love

Author

MORE POSTS

Preventing Interruptions

Preventing interruptions begins by taking a closer look at the way you communicate your thoughts, ideas and suggestions. Beginning with the main point ensures that your listeners hear your most important insights before interruptions occur. Learn how in this one-minute video. Author Melody Elkin View all posts Spread the love

Spread the love

Executive Communication Coaching ~ An expanding and specialized field

Executive Communication Coaching (ECC) is a specialty within the leadership coaching field which focuses on imparting communication skill expertise to achieve individual, team and organizational success. ECC focuses on assessment and targeted goals, mindset change, skill presentation and practice; and is measured by observable results. Client self-discovery and insight are integral to the coaching process, as they greatly impact ability to integrate and apply new and effective strategies. ECC is distinguished from other Executive Coach

Spread the love

How To Communicate Price Increases

Many items and services have become more expensive in the last few years. Auto insurance, health insurance, homeowners’ insurance, and restaurant food have all seen turbulence and rate changes. As a coach, we often run 1:1 and group training sessions where we role-play (“real play”) to practice difficult conversations, such as raising a fee or price increase for your services and products. From medical devices to business insurance, we know firsthand how your wording and

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: