Hearts, minds, wallets

During this second day of presentations, Austin Hill, suggested a way for start-up companies to think about their pitches to investors.

HEARTS –> MINDS –> WALLETS

The key he says, is to first appeal to the “hearts” of the potential investors through a narrative that will get them excited about their service of product. Then you have to back the story with data and a concrete business plan to win theirs “minds”. If these are performed convincingly, they are the way to the money; or their “wallets”.

Incidentally, Austin doesn’t think start-up companies not to mention valuation at the end of their pitch. Instead, he suggests they say that there are different ways of valuing the company and that “we will be happy to discuss these in more details in a further meeting”.

What transpired from this second day is that start-up companies need to develop a narrative around their service or product but that they shouldn’t give away all that they have. Rather they should think about their pitch as “teasing” the VC’s into wanting more.

Wahyd, Austin Hill and Josko Bobanovic
Wahyd, Austin Hill and Josko Bobanovic

Author

Spread the love

Authors

MORE POSTS

Grow Your Communication Skills

Even for those who are already very good communicators, there is always room to level up. Below I discuss three areas in which communicators can grow in effectiveness. Understanding even one of these is a good step toward growth. You should… KNOW THAT FAMILIARITY AFFECTS COMMUNICATION There is a huge difference between communicating with people you know and people who do not know you. I am a longtime soccer fan and a soccer coach, so

Spread the love
Woman Presenting to a Group

Are You Credible When You Speak?

As an executive communication coach, I often talk with clients about the importance of credibility or ethos for speakers. If you want people to listen to, care about, and be persuaded by what you say, it is incredibly important to establish credibility with your listeners. If you’re an executive, you are certainly experienced and have many credentials and degrees, but listing those verbally can be boring and at worst may be seen as pretentious! How

Spread the love
Maximize Your Time Investment: Pro Tips for Professional Conferences

Maximize Your Time Investment: Pro Tips for Professional Conferences

Attending a professional conference can be a powerful way to expand your network, showcase your expertise, and open doors to new opportunities. However, the benefits don’t come automatically. The key is thoughtful preparation. Here are actionable tips to ensure you maximize your time and investment at your next conference: Strategize Your Connections – Make a Target List:Review the attendee and speaker lists before the conference. Identify the people you want to connect with—aim high! This

Spread the love

QUESTIONS? NEED HELP?

Tell us what’s on your mind: