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CAT’S BLOG POSTS

There Are Only Three Ways for a CEO to Persuade Someone (Part 1)

The role of a biotech CEO involves effective communication between leaders, managers, board members, and shareholders. Because Boards advise and direct management teams on crucial decisions, CEOs must communicate the vision, metrics, and progress of the organization. This blog, based on our extensive research, explains that there are only three ways to persuade someone of something. Part 1 will share the first tool and be sure to read Part 2 and Part 3 in this series to learn the other two

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Four Effective Tools to Control Your Fear of Speaking 

Fear of speaking means more than sweaty palms and a shaky voice. Your concerns can prevent upward mobility in your field, cause you to lose funding, and unfortunately, stunt the growth of your company.   Your specific fears when speaking in public will be different from your colleagues. Sometimes it means you don’t speak up as often in team meetings, or you become flustered when you speak publicly. For others, a fear of speaking can be more subtle,

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Use Humor to be More Effective in Presentations 

People want to do business with people they like.  Making someone smile or chuckle will have the effect of:        Quickly building rapport       Connect you and your information with positive feelings       Lower your listener’s defenses creating a more receptive mindset   Studies have shown that humor can also increase the retention of information and help you be more persuasive.  Ineffectively using humor can backfire and make your listeners think you are incompetent, lack judgment, and other adverse

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Practice Strategies for a Biotech CEO Demystified

One of the statements most often spoken by anyone faced with a big presentation is “I need to practice.” For life science startup CEOs and leadership teams, this is in many cases, a topic of conversation. “I need to practice.” “We need to practice.” “We need to schedule practice.” “This presentation is critical because it influences our funding.” It is common to think practice is easy, but it is not. It is not easy to

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The one thing most people never pay attention to when presenting  – CONTEXT 

What does that title mean?  The actual context for your listeners is what they have experienced before they begin listening to you speak.  The framework can include such things as:                 Local or global political breaking news                Weather                Challenges with the venue or room                Personal issues   Foremost in their mind is anything that your listener has heard, said, felt, or experienced just before giving you their attention.  If you can observe their body language and

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