Author: Dr. Ethan Becker

26 Sep Tradeshow Voice

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]Have you ever lost your voice at a tradeshow?We’ve all been there. It’s day 3 of the show, your staff is complaining of aching feet and backs, overall body energy is down, yet there are still 2 more days left to go in the show. Their voices are starting to crack, coughing more often, clearing thoughts, or worse - voices become horse! How do you keep your staff from getting that trade show voice?Your voice is your tool, and as with any tool, you need to maintain it if you want it to function well. When you are at a tradeshow, the people you meet and speak with have an average of 2 minutes to judge you and your company. They look at a few things, such as what your booth looks like, how you are dressed, what are you selling, what you are saying and most importantly how you are saying it?There are 3 tips you should follow to ensure that you and your staff maintain a strong, clear, and confident tradeshow voice.
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19 Apr 8 Steps to Exceptional Customer Service

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Much has been written about the recent situation where United Airlines forcibly removed a passenger (David Dao, a 69 year-old doctor born in Vietnam and living in the U.S.) because they overbooked the flight. It raised questions about everything from passenger rights and the small print on your ticket, to outright discrimination against people of Asian descent.There was a lively discussion here at The Speech Improvement Company about service-oriented corporate culture, the attitudes of front-line employees, and if misaligned, how to fix it.Clearly, United Airlines needs to fix it. “Fly the friendly skies” stands in stark contrast with the image of a bloodied Dr. Dao.I recall one trip home from Japan on United Airlines in first-class. I was hanging out with a flight attendant, and she was complaining about other passengers to me. She said, “These passengers think they are so special. They expect everything, don’t they know this is no different than taking the subway?”I was astounded that she just compared a $15,000 plane ticket with a $1.25 subway fare. Here was a clear disconnect between the employee on the front lines and the marketing and sales departments who sell premium first-class tickets based on how great the service will be. Wow.Here are 8 things all companies, not just United, need to do in order to turn poor attitudes into exceptional customer service.
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27 Mar Keying Off the Keynote

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Recently I saw a conference agenda that listed multiple keynote speakers. This is all too common, and it’s wrong.Formally, there can only be 1 keynote speaker. Consider it like this. In an orchestra, where the term keynote comes...

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16 Feb The New MacBook Pro Really Helps Presenters

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]For those who present with slides, you will want to look closely at the new MacBook Pro with Touch Bar. Apple’s Keynote presentation software has added a simple, yet powerful feature to its software that will have a profound impact on public speakers. Hopefully PowerPoint will have it too.Some background: We know through research at The Speech Improvement Company that the most effective speakers are able to synchronize their visual aid support so your listeners won’t see the slides until you say it.In 2001, Apple released Keynote with a feature whereby the speaker could see the upcoming slide before advancing to it and thereby putting in on the big screen for all to see. This was huge. At the time, PowerPoint had a similar feature, but it would only work if you had a desktop computer with 2 monitor cards and a projector, all connected to each other in a specific way.Keynote was way ahead of its time. Apple reached out to The Speech Improvement Company and asked if we would endorse the software. We don’t normally do endorsements, but this particular feature was very significant. We had not seen anything like it since the invention of the teleprompter. Today, PowerPoint for both Mac and Windows has this functionality.
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07 Feb Lessons on better speaking from the Super Bowl

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]I love it when after a major game, people who have little to no experience with the NFL or professional athletes, do the Monday morning quarterbacking and proclaim the connections to business.Certainly, professional sports can serve as a cool way to learn about leadership and teamwork, but you’ve got to take it in context plus remember that many people are not sports fans. Some may wear the hats and jerseys, nod their heads, smile and cheer, but if you ask them how many innings there are in the quarter, they will answer a basket is worth 2 points.So, what are some meaningful lessons and how can sports fans and non-sports fans alike learn them?As professional speech coaches, we’ve worked with pro-athletes, their coaches, and senior team executives in several major leagues. From that perspective, looking through the lens of communication, we do get to hear firsthand how these executives, coaches, and professional athletes think.
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27 Dec Helping Kids at Ron Burton’s Training Camp

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_video link="https://www.youtube.com/watch?v=hR_I-V12ONg&feature=youtu.be"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]It was such a joy to be able to give back to the famed NFL player Ron Burton’s training camp!  The kids in this program have amazing spirit and desire...

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23 Aug Controlling Nervousness and Working with Visual Aids

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]This video covers how to control the fear of public speaking and how to work with visual aids.  In 2002, Apple Computer partnered with The Speech Improvement Company Inc., to promote better public speaking.  Dr. Ethan F. Becker...

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08 Jul Crisis Management

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]Dr. Ethan F. Becker teaching Crisis Management at the RAZAK School of Government in Malaysia.  The intention of the seminar was to help leaders understand how to communicate effectively during crisis situations.   When leaders and managers are not...

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