8 Mar Speaking Tips
The PPI consists of 10 questions to ask prior to the business presentation process. These 10 questions relate to listener analysis, and therefore your needs:
- Why am I speaking to these listeners?
- Why are they listening?
- What relationship do we have?
- What relationship do listener members have to each other?
- What do they know about this topic?
- What would they like to know?
- How will they use this information?
- What are they doing the day before I speak?
- What will they be doing the day after?
- What are the logistics of the event:time, location, room
description, temperature, seating, lighting, and sound?
The information you gather from these 10 questions will make the job of preparing a speech much easier. In addition, your listeners will be more likely to respond positively if they feel that your research has helped you prepare specifically for them.
If you present to investors or other small group meetings, watch Dr. Ethan Becker show you how to use Apple’s new SideCar technology to help improve human connections!
A listener from on the road asked Ethan while he was in Kuala Lumpur, how can he get his managers to stop being so territorial and be more like team players! (more…)
31 Jul What?!? No PowerPoint?
Three different speech coaching clients have told me how they are planning to follow the steps of Amazon and do away with PowerPoint in their senior executive meetings. Fortunately, I was able to stop this colossal mistake before it was too late.
Don’t get me wrong, I’m not unaware of the torture and mis-communication that can happen when PowerPoint is used. I agree and support that certain types of meetings are best conducted without it. But to toss it out completely, as a blanket absolute, is just lazy and poor judgement. It’s also helpful to know that I’m a minimalist when it comes to the use of slides, so I’m not a PowerPoint pusher.
Because use of visual aids done poorly can render meetings a waste of time, I’m agreeing with Jeff Bezos. Why should any of us spend an hour or more to meet where there is no productive communication, no one being persuasive, no one able to successfully share ideas, so we walk away with no information?
26 Sep Tradeshow Voice
Have you ever lost your voice at a tradeshow?
We’ve all been there. It’s day 3 of the show, your staff is complaining of aching feet and backs, overall body energy is down, yet there are still 2 more days left to go in the show. Their voices are starting to crack, coughing more often, clearing thoughts, or worse – voices become horse! How do you keep your staff from getting that trade show voice?
Your voice is your tool, and as with any tool, you need to maintain it if you want it to function well. When you are at a tradeshow, the people you meet and speak with have an average of 2 minutes to judge you and your company. They look at a few things, such as what your booth looks like, how you are dressed, what are you selling, what you are saying and most importantly how you are saying it? (more…)
Much has been written about the recent situation where United Airlines forcibly removed a passenger (David Dao, a 69 year-old doctor born in Vietnam and living in the U.S.) because they overbooked the flight. It raised questions about everything from passenger rights and the small print on your ticket, to outright discrimination against people of Asian descent.
There was a lively discussion here at The Speech Improvement Company about service-oriented corporate culture, the attitudes of front-line employees, and if misaligned, how to fix it.
Clearly, United Airlines needs to fix it. “Fly the friendly skies” stands in stark contrast with the image of a bloodied Dr. Dao.
I recall one trip home from Japan on United Airlines in first-class. I was hanging out with a flight attendant, and she was complaining about other passengers to me. She said, “These passengers think they are so special. They expect everything, don’t they know this is no different than taking the subway?”
I was astounded that she just compared a $15,000 plane ticket with a $1.25 subway fare. Here was a clear disconnect between the employee on the front lines and the marketing and sales departments who sell premium first-class tickets based on how great the service will be. Wow.
Here are 8 things all companies, not just United, need to do in order to turn poor attitudes into exceptional customer service.
27 Mar Keying Off the Keynote
Recently I saw a conference agenda that listed multiple keynote speakers. This is all too common, and it’s wrong.
Formally, there can only be 1 keynote speaker. Consider it like this. In an orchestra, where the term keynote comes from, a member plays a “key note” before they begin, and all other members tune their instruments to that note. The result is a symphony! Without this important step, you have something that’s musically akin to kids with instruments sitting on the stage together playing out of key.
At a conference, the keynote presentation should do the same. It is designed to set the tone for the conference, such that all other speakers connect to the keynote in some way. Even though topics will vary, there should be some tie-back, providing the attendees a common point of reference.
This is exactly where speech coaches help conference speakers – working together to ensure key points or ideas are consistent with, and connect to the keynote and to each other. We almost always see presenters using the same sponsor-designed PowerPoint templates. But consistency in the visual aids gets you nowhere if those presenters use different language, have different viewpoints, present conflicting data, or go off the rails in terms of the central theme of the conference.
Some conference planners will brush my comments off as trivial, but it can be the difference between world-class conferences and spending a lot of money by parading a bunch of big name speakers across the stage. It’s boring.
Executing well means people leaving at the end of the conference are feeling like they got a lot of valuable information and much needed motivation. Otherwise, they leave feeling like something or other went on in the conference and wow, did they have a great time in Vegas! (more…)
For those who present with slides, you will want to look closely at the new MacBook Pro with Touch Bar. Apple’s Keynote presentation software has added a simple, yet powerful feature to its software that will have a profound impact on public speakers. Hopefully PowerPoint will have it too.
Some background: We know through research at The Speech Improvement Company that the most effective speakers are able to synchronize their visual aid support so your listeners won’t see the slides until you say it.
In 2001, Apple released Keynote with a feature whereby the speaker could see the upcoming slide before advancing to it and thereby putting in on the big screen for all to see. This was huge. At the time, PowerPoint had a similar feature, but it would only work if you had a desktop computer with 2 monitor cards and a projector, all connected to each other in a specific way.
Keynote was way ahead of its time. Apple reached out to The Speech Improvement Company and asked if we would endorse the software. We don’t normally do endorsements, but this particular feature was very significant. We had not seen anything like it since the invention of the teleprompter. Today, PowerPoint for both Mac and Windows has this functionality.
Certainly, professional sports can serve as a cool way to learn about leadership and teamwork, but you’ve got to take it in context plus remember that many people are not sports fans. Some may wear the hats and jerseys, nod their heads, smile and cheer, but if you ask them how many innings there are in the quarter, they will answer a basket is worth 2 points.
So, what are some meaningful lessons and how can sports fans and non-sports fans alike learn them?
As professional speech coaches, we’ve worked with pro-athletes, their coaches, and senior team executives in several major leagues. From that perspective, looking through the lens of communication, we do get to hear firsthand how these executives, coaches, and professional athletes think. (more…)
It was such a joy to be able to give back to the famed NFL player Ron Burton’s training camp! The kids in this program have amazing spirit and desire to improve. (more…)