A listener from on the road asked Ethan while he was in Kuala Lumpur, how can he get his managers to stop being so territorial and be more like team players!

Why is the Listener so Important?
Just as breakfast is often considered the most important meal of the day, analyzing who is listening to us speak is one of the most important parts of speech preparation. Unfortunately, as with breakfast, analyzing who is listening to them is a step speakers often skip. Generally, when an executive is asked to be on a panel, give a keynote, appear on a podcast, or even present to a board of directors, they go straight


