Presenting Technical Information to Non-Technical People

Learning to clearly present technical and complex information

Technically-inclined professionals typically deliver technical presentations. We hear it repeatedly from the executives we coach: they face challenges in conveying technical information to laypeople or others who lack the same scientific background. They often face significant communication gaps when presenting to individuals outside their expertise and the listeners are left feeling overwhelmed or “lost in the weeds.”

The key is finding a way to effectively communicate without “dumbing it down.”

Conveying important scientific information is critical for success in any technical field. Professionals at all levels must speak clearly, confidently, persuasively, and with appropriate technical and scientific content. Clearly explaining the science in non-technical terms is essential when you are:

  • Providing strong, motivating leadership
  • Delivering key messages effectively both downstream and upstream
  • Promoting scientists as leaders
  • Explaining messages in public
  • Raising funds
  • Building partnerships
  • Creating culture

It all begins with a mindset shift and focused attention on both non-verbal communication and delivery style. In this e-book, we will introduce you to tools and techniques you can immediately use to become a more effective communicator.

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How Important Is That Impression to Meeting Your Goal?

How often do you think about your goal when you prepare for a high-stakes interaction? Is selling your company or product the goal? Are you looking to connect with potential partners or purchasers? Are you looking to build your personal brand and move upward in your career? Do you want to become a thought leader? Are you hoping to raise visibility for your company? Do you want to educate people about what your product can

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Don’t Tell People What They Want to Hear

One of the quickest ways for a leader to lose credibility is to start telling people what they want to hear. It usually begins with good intentions. You sense what someone values. You notice what they want the answer to be. And you shape the message to match it. In the moment, it can feel persuasive. But it isn’t persuasion. It’s manipulation. Real persuasion works differently. It doesn’t tell people what they want to hear.

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How Well Do You Communicate? A Self-Assessment

How well do you communicate? For a brief self-assessment, ask yourself the following questions (and be honest!): Do you get along with all your coworkers, your boss, your direct reports? Is it easy to talk to them? Are you successful in working with any “challenging” coworkers (we all have one!)? Does everyone understand what you mean the first time? If you use AI to generate content, does following an AI script work well in conversation?

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QUESTIONS? NEED HELP?

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