Today after work, I saw a “Make a wish” box in the lobby while waiting to attend a client dinner coaching session. It was a box with a few hundred wishes from local orphans. I picked one up, and read it. It was from a 6 year old girl. The age of my oldest Daughter. She wrote on her make a wish card. “I wish I could have a new t-shirt, and a pair of sock for Christmas” My eyes swelled up. And then my client walked in. I’ll check back tommorow, they will be there all week.
How Important Is That Impression to Meeting Your Goal?
How often do you think about your goal when you prepare for a high-stakes interaction? Is selling your company or product the goal? Are you looking to connect with potential partners or purchasers? Are you looking to build your personal brand and move upward in your career? Do you want to become a thought leader? Are you hoping to raise visibility for your company? Do you want to educate people about what your product can
