Tip #1: Make them care
Whether it’s an internal presentation, a meeting with potential buyers, a sales pitch, a job interview, a fireside chat, a PR segment, or a media interview, always ask yourself, “WHY SHOULD ANYONE CARE?” or “HOW CAN THIS STORY HELP OTHERS?” Remember, people will tune out if the content is solely about you.
Tip #2: Get back to the media within one hour of a TV interview request
First, get excited! Second, reply to the reporter immediately. Third, consider it a fire drill; drop everything to be there, the interview might be only a few hours from the first call you get. This is a wonderful opportunity. Go get ’em!
Tip #3: Don’t pretend you are perfect
Early in the pandemic, I led a big group workshop on Strengthening Virtual Presentation Skills. After dividing the group into breakouts on Zoom, it was time to bring the group back together. However, the button “End Breakout” was right beside the button “End Meeting”, and since they had the same color, I accidentally hit End Meeting, kicking everyone off the Zoom workshop!
I dramatically screamed “Nooooooooo!” to myself, and luckily, participants slowly started logging back on. Once everyone had returned, I said, “Well, I DID tell you this morning that it’s important to end virtual meetings a few minutes early, but that was a bit TOO early! Sorry about that!”
After my self-deprecating joke, everyone laughed, and we moved on. Charisma often starts with confidence. Everyone stumbles. Being perfectly polished is exhausting and not even possible. Just embrace it, call it out, and move on with a smile.
Tip #4: When you are in the office, avoid the temptation to look at your phone
On average, people spend 3 hours and 15 minutes on their phones each day. Individuals check their phones an average of 58 times each day. If you travel to your office, make it worth your time. Look up, make some small talk, use eye contact, and meet someone new. The email and apps will be there when you get home!
Tip #5: In media interviews, remember they can’t print what you don’t say
There might be moments that feel “off the record,” like the casual chit-chat while you are getting mic’d up, but keep in mind that there is no such thing as “off the record.” Stay attentive and maintain professionalism throughout. The interviewer is not your friend no matter how friendly they come across. Nothing personal, simply a reminder that you are always ON.
Tip #6: Walk around the office with a secret purpose
Looking to rebuild relationships post-Covid? Try taking a secret purposeful walk around the office once a day. Take out your AirPods, slow down, leave the cell phone, and engage in trivial or meaningful conversations with colleagues. Compliment their work, inquire about their interests, or acknowledge their contributions. Walking with intent and the willingness to listen fosters connection and builds trust.