19 Jun What’s in it for listeners?

Prepare & Organize for Business Speaking       

Tell the listeners why they should listen to you talk about this topic.  Whether or not they ultimately agree with you, how do you expect them to benefit by listening?  Some benefits that you might mention as reasons why they should listen to you include:

 

  • Making their jobs easier.
  • Improving their health.
  • Relieving stress.
  • Stimulating creativity.
  • Providing security.
  • Increasing their income.

 

As a speaker, you should be able to tell at least one, and maybe more, good reasons why they should listen to you.  The intent is to give your listeners a clear understanding of why your ideas are valuable.  Many speakers find this the most difficult of all steps in the four-step outline.  Business speakers frequently say things like, “They know why this is important,” or “They invited me to speak, I’m sure they know the value of what I’m saying.”  This is a big mistake.  There will be times when listeners have no clear idea how your thoughts apply to them.  Perhaps their boss told them to attend.  Maybe they came with friends.  Maybe they came to make friends by networking.  In any case, you cannot hurt your cause by giving a short, direct, answer to their question, “What’s in it for me?”  After all, if you can’t think of a reason for them to listen, they probably can’t either.  If you can’t identify the reasons why people should listen to you speak on a certain topic, then why are you speaking to them at all?

 

Monica Murphy is a senior coaching partner with The Speech Improvement Company

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Monica Murphy
monica@speechimprovement.com

06 Jun TSIC is the Winner of the American Resident Project’s Pitch-Off

Laurie Schloff, winner of The American Resident Project’s Connected Health ’15 Pitch-Off, discusses how The Speech Improvement Company uses emotion-sensing technology to help people overcome their anxieties with public speaking. The Connected Health ’15 Pitch-Off challenged clinicians and clinicians-in-training to pitch creative ideas that improved health through the use of emotion-sensing technologies.

 

 

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Dr. Ethan Becker
ethan@speechimprovement.com

06 May Master Job Interviewing Skills

From the archives…

Download interview with confidence audio-only mp3  professional studio recording.

Master Job Interviewing Skills:  After 911 in 2001, many clients of The Speech Improvement Company (TSIC) were out of work. To respond to this shift in the economy, TSIC created a 2 hour workshop open to the general public and free of charge to teach people how to master job interviewing skills. This public service had become popular and private presentations were requested by many networking groups in the region. TSIC continued to offer this service for years to come as a way to give back to the business community. This video is a recording of a network group in Massachusetts in 2004. The video is a condensed version of the longer program designed to teach people to master job interviewing skills and includes some key tools and concepts that professionals should keep in mind when looking to communicate with a potential employer.  The presenter in this video is Dr. Ethan F. Becker

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Dr. Ethan Becker
ethan@speechimprovement.com

10 Mar How do best in class organizations prepare speakers

Senior Speech Coaches Laurie Schloff, Tori Hollingworth, and Dr. Ethan F. Becker are on-site at a conference and during a break got together to share the “behind the scenes”  of what happens at big conferences.  How do those speakers nail it?  It may look like they are winging it, but very few do!  How do best in class organizations prepare all of their speakers?  Find out how and why on this episode of Talking about Talking!  Running time 14 minutes.

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Laurie Schloff
laurie@speechimprovement.com

05 Mar Virtual Reality for the fear of public speaking

What started in 1997, as an in-house tool only for coaches to use Virtual Reality with clients is now closer than you think for the masses!  Our interactive virtual reality experience is the first of it’s kind and will be available this spring!  It’s not simply a panorama image with static people, but interactive people.  The pro-version will allow a coach to jack-into the matrix if you will and control the avatars to create a more lifelike experience!  To learn more click here!

The video here is from WGBH in Boston.

 

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Dr. Ethan Becker
ethan@speechimprovement.com

18 Feb Why do they say “Look”?

Have you noticed how many times a political candidate or commentator will say the word “look”?  Why do they say that?

Well, let’s zoom the picture back a little and think about this.  Linguists and psychologists have introduced us what they refer to as  the ‘representational systems’.  They tell us that people are prone to express their feelings, attitudes, opinions and more through the use of one of three ‘representational systems’.   (more…)

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Dennis Becker
dennis@speechimprovement.com