Strengthening Trade Show Communication
"You never get a second chance to make a first impression."
This age-old wisdom certainly applies to trade show presence. Creating a pleasant, positive and productive visitor experience is of primary importance at a tradeshow.
Strengthening Trade Show Communication (STC) is designed to help ensure that each company representative provides that positive visitor experience. This training/coaching program will strengthen booth personnel in two specific areas:
- Understanding their role in building the visitor relationship in a tradeshow environment.
- Identifying the specific communication strengths and weaknesses of each company representative.
Topics Covered
- Understanding the tradeshow environment
- Creating a welcoming style
- Speaking clearly
- Handling questions
- Listening effectively
- Presenting the product
- Controlling time
- Maintaining positive energy
- Eating and exercising appropriately
- Promoting peer coaching
|
